Back in 1941 Geoff Sanderson created a trout fly, the Red Setter, probably the wet fly responsible for catching more fish in the Taupo region than any other during this time.
Such was the fame and reputation of this tackle shop, the structure was bought and shifted down the street and restored on the present location beside Creel Lodge.
The tackle shop was then owned by the Franks, Frank Schlosser, Frank and Carol Harwood all famous trout fishing guides in the area, the Harwoods still available for guiding.
Then in 1997 Brian Scott (Scotty) bought the business and has been there for the past 16 years until recently.

Old men still wore sports jackets, cheese cutters, and rubber waders, some still used split cane rods and nymphing was unheard of. The average fish was 5lb, river etiquette expected, I was too intimidated to fish the mighty Tongariro so did my apprenticeship on the TT and Hinemaia. Buying my flies from the “Redsetter” and “Creel Tackle House” picking up any tips I could like a sponge, my fishing book collection grew over the years along with a fine collection of old fishing “stuff”. We fished daylight until dusk, bagging, smoking, often 8 fish a day, the fun and humour with Zack, Pete and the boys cherished for ever, time moved on. Fishing trips, rivers, locations, guiding heli-fishing in the South Island high country amidst spectacular mountain scenery, experiences created a wonderful fly fishing history, I am most fortunate – Grant Alley.
My most memorable of mentors was Cliff the barber from Bulls, I still wash my hair with sunlight Cliff, and use a hogs hair brush. – Grant Alley

I am the proud new owner of the Creel Tackle House and Café. I am looking forward to meeting regular and new customers.

Jason has lived in the Taupo district on and of for over 30 years, farming, fishing and hunting. I grew up in Taranaki with a farming family. So, for Jason, it is very much a case of coming home. Jason owned TroutBeck fishing lodge for eight years, so is happy to be back in Turangi. Jason has been guiding for 11 years in the Central North Island area.
Jason was busy guiding international and kiwi clients at the lodge all year round. He and his clients enjoyed via helicopter, raft, quad bike, boat and walking the beautiful central north island rivers and lake.
I am looking forward to keeping the quality and customer service that ‘The Creel’ is known for.
I am also incredibly pleased that all the staff are staying on with us. want to thank Deb and Grant for the fantastic job bringing The Creel up to the wonderful place it is today and is looking forward to meeting all of you that we haven’t met yet.
Cheers, Jason

and some lasting words from Deb and Grant I once had to comment about guide fees (a long story); however, I retract that comment to say there are fishing guides and fishing guides, and Jason is one of those; his experience, river knowledge and success rate is second to none. He also has his range of flies which he will have available in the Shop. Should anyone be wanting Euro Nymphing gear, I will be around to help out with that. The Creel Tackle House begins another chapter, Jason is now the sixth owner of the oldest Tackle shop in N.Z. Many thanks to you, our customers, for your support over the past eight years; any support issues you may have, we are still available to help out via the Shop.